AI Advisory · Technology Translation

The intelligence between possibility and execution.

The readiness diagnostic is free, starts with a two-minute read, and tells you where you stand before we ever talk.

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/ 01 · Daily Signal

We publish our thinking every market morning.

The Daily Signal is our running read on AI and the market, in plain English. It is the clearest sample of the work: translation, every single day.

Read the full briefing
/ 01
10+
years in technology
and advisory
/ 02
Daily
vendor and market coverage. We track the landscape so you do not have to.
/ 03
100%
vendor independent.
We work for neither side.
/ 04
SMB
focused.
Built for the operators.
/ 02 · Live Signal

Operators worldwide are already watching.

A live read of the audience finding GT Axis. Refreshed daily from the edge.

Unique visitors Last 30 days
Visitor locations Rolling 30 days
/ 03 · What We Do

Three lanes. One outcome.

AI moves fast. We stay current so you do not have to. Pick the lane you need or run all three.

01

AI Readiness Assessment

We map where you are, where the gaps live, and what solutions actually fit your operation. Not what a vendor wants to sell you.

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02

Vendor Vetting

We evaluate AI tools against your real needs. Pricing, fit, vendor reputation, hidden costs. The brief you can act on.

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03

Technology Translation

We translate between AI sellers and the businesses that need them. Stay through implementation until it sticks.

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/ 04 · The Process

How we work.

Six stops between intent and adoption. No fluff in between.

01
Intake

Intake

A 30-minute conversation about your operation, not a demo. We ask what you sell, where the hours go, and what you have already tried. You talk, we take notes.

02
Audit

Audit

We map your systems, workflows, and data honestly, including the parts that live in inboxes and heads. You see your own operation laid out, usually for the first time.

03
Map

Map

We define what AI can fix for you now, what it could fix later, and what should stay manual. You learn the difference between a real use case and a demo that will not survive contact with your team.

04
Vet

Vet

We evaluate tools against your requirements, not their pitch. Pricing, fit, data handling, switching costs, and what breaks when the vendor changes their terms.

05
Brief

Brief

You get a written recommendation with the reasoning attached: what to buy, what to skip, what it should cost, and what we would do in your seat. You can act on it with us or without us.

06
Adopt

Adopt

We stay through implementation and translate between the vendor and your team until the tool is actually used. Adoption is where most AI spend dies; it is also where we earn the next engagement.

Every stop ends with you understanding more about your own operation than when you arrived. That is the test we hold ourselves to. This is how we run engagements today; the sequence flexes to fit yours.

"I work for neither side. I work for the business that has to live with the decision."

Stephen Hall Principal · GT Axis
AI Readiness Assessment
Vendor Vetting
SMB AI Adoption
Technology Translation
Strategic Briefing
AI Product Sourcing
AI Readiness Assessment
Vendor Vetting
SMB AI Adoption
Technology Translation
Strategic Briefing
AI Product Sourcing
/ 06 · Begin

Ready to find what actually fits?

30-minute discovery. No pitch. We listen first.

Book a Strategic Intake